THIS Group partners with experienced founders, organisations and growing businesses to develop brands, brand ecosystems and communication systems with the personality, structure and strategic clarity to stand apart.
Many businesses do not have a weak offer. They have unclear positioning, inconsistent messaging or a fragmented brand ecosystem. Their website, content, pitch decks, social media and sales conversations are not working from the same narrative.
Your offer is strong, but your positioning does not make the difference clear. You end up competing on price, familiarity or convenience instead of strategic value.
People do not quickly understand what you do, why it matters, how you are different or why they should choose you.
Your website, content, pitch decks, social media and sales conversations are not working from the same narrative. The result is inconsistency across the brand ecosystem.
Over six months, we work with you to clarify your positioning, develop your brand narrative, structure your brand ecosystem and translate that strategy into identity, content, communication and customer-facing touchpoints.
We are not here to hand over isolated assets. We build the system behind how your brand shows up.
Start the ConversationFrom positioning and narrative to identity and communication, every piece is developed to work as part of one clear brand ecosystem.
Clarify where the brand sits, what it stands for, who it is for and why it should be chosen.
Develop the story, message and language that help the business become easier to understand and remember.
Map how brands, offers, products, services and communication touchpoints relate to each other, so the whole business becomes easier to understand.
Develop the visual identity, design language, typography, colour and brand guidelines that bring the strategy to life.
Create the messaging hierarchy, content direction and customer-facing communication structure across key channels.
Translate the strategy into the assets, campaigns, content, design and touchpoints needed for rollout.
"Their team is exceptionally knowledgeable, responsive, and professional. They provide insightful guidance and innovative solutions, particularly excelling in branding by creating strong, memorable brands that resonate with target audiences. They consistently exceed expectations."
"Having worked with agencies before I had some trepidation — but having Sam, Suchita and their team involved in our business was undeniably the right move. The professionalism, reliability and level of delivery in every aspect has been nothing short of outstanding."
"THIS Group comes with years of experience, which was extremely helpful to myself as a newcomer. They ensured that my vision translated well into the customer experience. If you're looking to build your brand, I highly recommend hiring THIS Group."
A structured engagement that takes your brand from unclear to strategically aligned.
We audit your current brand, market position, audience, messaging and communication touchpoints to understand what is working, what is unclear and what is costing you trust.
We develop the positioning, narrative, brand ecosystem, identity and messaging system so every part of the brand has a clear role and purpose.
We translate the strategy into communication, content, design and rollout support so the brand shows up consistently across the interactions that matter.
Senior-led brand strategy, shaped by the partners behind THIS Group.
Your brand strategy is led by Sam Thomas and Suchita Isaac, where business development and brand development strategy come together.
Together, they bring commercial thinking, brand positioning, narrative development, communication, content and creative direction into one focused partnership. Rather than treating brand as something separate from business growth, they help connect what the business is trying to achieve with how the brand needs to be understood, experienced and communicated.
This means the work is not just about how your brand looks. It is about how your business is positioned, how your value is made clear, how your communication supports growth, and how every touchpoint works together with purpose.
Suchita leads the creative direction. With more than 20 years across film, design, digital content and brand development, she shapes how your brand looks, sounds and feels - from identity and messaging to campaigns and overall experience. She is particularly skilled at turning complex or loosely formed ideas into communication that feels clear, distinctive and relevant, while ensuring every creative decision strengthens the brand.
Sam leads the strategic direction. Over two decades, he has built and led ventures across education, professional audio, media and the creative industries, bringing commercial thinking and a sharp understanding of how people decide, engage and connect. He grounds the work in clear business priorities, helping ensure your brand strategy is not just creative, but commercially useful and aligned with where the business is heading.
For experienced founders, organisations and growing businesses ready to develop the system behind how their brand shows up. We take on a select number of partners each quarter — this is a structured engagement designed to clarify, build and activate every layer of your brand.
Melbourne-based. Working with founders and organisations across Victoria and Australia.
Spaces are limited. We review each application personally and respond to suitable enquiries within 2 business days.
Apply NowTell us where your brand is now, what feels unclear and what you are trying to build next. We review each application personally and respond to suitable enquiries within 2 business days.
THIS Group · Melbourne, Victoria, Australia